Quartz surface brand Specta expands in Telangana

Specta Quartz Surfaces, a luxury brand by ARL Group, is expanding in Telangana, eyeing 8–10% revenue share. At Design Democracy 2025 in Hyderabad, it unveiled India’s first pastel quartz collection, aligning with the city’s booming luxury housing market

Hyderabad: Specta Quartz Surfaces, the luxury quartz brand by ARL Group, is accelerating its growth in Telangana, a region expected to contribute nearly 8% to 10% of the company’s revenue in the next 12 months.

With the brand on track to achieve Rs 200 crore topline this year, Hyderabad, with its booming IT industry and rapid residential development, has emerged as a natural hub for Specta’s expansion, a press release said.

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As part of this expansion, Specta showcased Pastel Poise, India’s first pastel quartz collection, at Design Democracy 2025 in Hyderabad. Pastel Poise features four distinct shades curated to meet the demands of contemporary Indian interiors, blending innovation with global design sensibilities.

Ankit Jain, Founder, Specta Quartz Surfaces, said, “Telangana represents one of the most dynamic housing markets in India. Moreover, as Hyderabad emerges as the 3rd largest luxury real estate market in India, it has become central to our vision of making Specta the preferred choice for modern interiors.”